How to upsell on Squarespace: new product add-on feature

This content is specifically for Squarespace version 7.1 and won’t apply to Squarespace version 7.0
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Ever wished your customers could easily add complementary items to their carts while browsing your Squarespace store? Look no further than product add-ons! This powerful feature lets you showcase additional products alongside your main offerings, boosting your sales and creating irresistible bundles.

Imagine this: you sell beautiful, lush houseplants. With product add-ons, you can suggest stylish ceramic pots as an optional add-on purchase when a customer views a specific plant. It's a win-win! They get a gorgeous pot to match their new greenery, and you increase your revenue with a relevant upsell.

Here's why product add-ons are a game-changer:

  • Effortless Upselling: Encourage impulse purchases by presenting perfectly paired add-on items that complement your main products.

  • Increased Revenue: Every add-on purchase translates to more sales for your business.

  • Seamless Shopping Experience: Customers can easily add add-ons to their carts without needing to navigate to another product page.

  • Boost Customer Satisfaction: By offering relevant add-on suggestions, you're helping customers find everything they need in one place, creating a more satisfying shopping experience.

 

How to Add Product Add-Ons in Squarespace

Using product add-ons is a breeze! Here's a quick rundown:

Create Your Add-On Products:

Start by adding the products you want to feature as add-ons to your Squarespace store.

Connect your Add On Products to Existing Ones

Head to the product editor for the main product you want to bundle with an add-on. Under "Selling Tools," find "Product Add-Ons" and click "Add." Select the add-on product(s) you want to offer and click "Apply."

Repeat as needed

The beauty of add-ons is their versatility. You can add up to four add-on products per main product, allowing you to create enticing bundles. Simply go through the same process for each main product you want to offer with add-on options.

Important Tips for Squarespace ECommerce

  • Only download, physical, and service products can be add-ons (and the add-on product itself must also be one of those types).

  • The add-on product's visibility needs to be set to "Public."

  • Shoppers can add the add-on to their cart even without purchasing the main product.

  • Styling of the add-on text follows the product description settings, and the "+" symbol reflects the styles set for the "Add to Cart" button.

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