Squarespace SEO Advice for 2023
If you own a website, you want people to find it when they are searching for it. And if you’re using Squarespace to power your website, there are a few strategies you should be aware of that will help your site shine in search engine rankings in 2023.
Let’s take a look at some of the most effective Squarespace SEO strategies for 2023.
Focus on Quality Content
The most important thing to do when it comes to improving your website’s SEO is to focus on creating quality content. Search engines like Google and Bing prioritize websites that have high-quality, relevant content that’s updated regularly.
This means writing blog posts and pages with well-researched keywords and phrases, as well as making sure that all images and videos included on your website are properly optimized for search engines.
Optimize Your Site Structure
A website's structure plays an important role in its SEO performance, so it's important to pay attention to how your website is structured.
Make sure all page titles, URLs, and other metadata elements are optimized for both users and search engines by including relevant keywords and phrases.
You should also make sure all hyperlinks are working correctly and leading visitors where they need to go – this includes both internal links (linking from one page on your site to another) as well as external links (linking from one page on your site to another page on a different website).
Keep up with the lastest changes
Every day, there are tweaks and updates made that can significantly affect your website’s ranking on search engine result pages (SERPs). Many of these algorithm changes may seem insignificant at first, but in reality, even small modifications can lead to big shakeups for websites – especially if they aren’t prepared ahead of time.
There are major updates too, and you’ll find many resources online that can help you stay up to date. I have my own list of recommended resources, and at the top of that list is Google’s own search blog, available here: developers.google.com/search/blog
Develop an ongoing SEO strategy
SEO is not a “one-and-done” kind of project, no matter how big or small your Squarespace site is. With the algorithm constantly changing and your competition making updates too, you need to have a solid strategy to continually optimize your site.
For most small business websites, I would recommend reviewing your SEO strategy once every 3 to 6 months.
For larger sites with active blogs, I would recommend reviewing your own SEO strategy once a month if possible, every 3 months at the very least.
By following these simple yet effective Squarespace SEO strategies for 2023, you'll be able to ensure that your website stands out from the crowd in the SERPs, helping you maximize traffic and conversions while growing your business!
So get ready – with these tips in hand, you'll be ready for whatever changes might come in the years ahead!
