00 · Mission Brief
The stalling ends here.
Most people don't finish their Squarespace site because they don't have a deadline. They have a tab. They have a Pinterest board. They have good intentions and a half-built homepage from 2022.
Go For Launch gives you a mission, a deadline, and a crew.
Seven days. Four days of guided lessons, a Friday coworking call where we get your site ready together, a weekend to polish, and a Monday launch call where we publish, live, together as a crew.
You don't build alone. You don't launch alone. You show up, you do the work, and you cross the finish line with a crew cheering you on.
Houston, we have a website
01 · Mission Sequence
Your site will be go for launch in seven days
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Before you can launch, you need to know what "done" actually means. Most sites never launch because the goalposts keep moving. On day one, we fix that permanently.
Define your personal launch criteria. It’s your finish line, in writing.
Audit every page: what's launching, what's being cut, what can wait.
Build your minimum viable site; 5 pages, maximum clarity.
Hide unfinished pages in Squarespace (the right way)
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Good design is about consistent decisions. On day two, you make the core design decisions once and apply them everywhere. Your site goes from "I'm not sure about this" to "okay, yes, this looks intentional."
Pick your two fonts and set them globally in Squarespace
Build an accessible 5-color palette that actually works together
Fix spacing, whitespace, and the 3 design mistakes that make sites look amateur
Mobile check, on your real phone, not just the editor preview
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Copy avoidance is real. Day three is the day we fix it. Not with a full copywriting course, with a framework for each page that gets words on your site that sound like an actual human wrote them.
Hero section formula: say what you do in one line without sounding like your competition
About page framework: build trust without sounding like a LinkedIn bio
Services page: answer the four questions every visitor is secretly asking
CTAs on every page; the verb + outcome formula that actually works
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This is where the crew comes together. We hop on a live call, you bring your in-progress site, and we run the full pre-launch checklist together — no more wondering if you missed something, no more solo-tab-spiraling at 11pm.
I'm there in real time. Stuck on a setting? Ask. Can't decide between two layouts? Show us. Domain connection making you sweat? We do it together.
The SEO settings that matter from day one
Domain connection walkthrough, live; Squarespace-bought or third-party
Testing tips for every interactive element on your site in record time
The complete master pre-launch checklist, worked through together with the crew
You leave the call with a site that's 95% ready and a clear plan for the weekend.
Day five & day six: self paced
You came off the co-working call with a clear plan and a site that's almost there. Days 5 & 6 are when you finish it. Polish the copy, swap the photo you've been side-eyeing, fix the thing on the about page that's been bugging you, decide on the button color you've changed four times.
Maybe you knock it out Saturday morning with coffee. Maybe you save it for a Sunday night sprint. Maybe you do a little each day. There's no wrong way to use the weekend, only one rule: show up Monday with a site that's ready to publish.
Day SEVEN: june 1st
Liftoff: We Are Go For Launch
Live call · 90 minutes · We hit publish together
This is not a webinar. There's no slide deck where I talk at you for an hour and leave you to figure the rest out alone.
This is a live launch call. Hot seat site reviews. Real feedback. A countdown. And then — together — we hit publish.
3… 2… 1… you're live.
Replays available if you can't make it live, but nothing beats doing it together.
02 · Crew Manifest
This is for you if
You've had a half-finished Squarespace site open in a tab for months
You keep tweaking instead of publishing
You know roughly what you want but decisions never stick
You've watched tutorials & courses but you’re still stuck
You want a real deadline and someone to be accountable to
You're on Squarespace 7.1 and you’re ready to cross this off your to do list
Not quite right if
You're on Squarespace 7.0 (this is 7.1 only, no exceptions)
You want a fully custom-coded site from scratch
Your site is already live and you just need a design review
You're building a complex ecommerce store with a big catalog
Not sure if you're on 7.1? Log in to Squarespace, go to Pages, and scroll to the bottom to check your version.
03 · Payload
What's in the program
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4 Video Lessons
Pre-recorded, Squarespace-specific, screenshot walkthroughs included. Yours to keep.
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4 Fill-out-able Workbooks
One per day. Each one is designed to be actionable, and to get you moving in a single session— not collecting dust.
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Pre Launch Test & Check List
Every setting, every link, every page. Learn how to test your site fast before you hit publish.
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LIVE Launch Call
Hot seat reviews, countdown, and the moment you actually hit publish with Becca and your cohort watching.
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Replay Access
All videos and the live call recording. Go back to any lesson whenever you need it.
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Squarespace-specific
Every screenshot, every walkthrough, every tip is built for Squarespace 7.1. No guessing required.
04 · beta analysis
The closed beta of Go For Launch had a scheduled departure of May 1st. Here’s what the first crew had to say.
Trisha bought a template and needed a real deadline
"I joined for checklists, accountability, and motivation — GFL actually delivered on that. I'm proud of the site I launched."
Ginny was stalling and needed a push
"Your help getting me unstuck was sooo invaluable, and I am beyond grateful for the opportunity to be part of the GFL Beta."
Mary Lou was tired of waiting for perfect
"I think what I really needed was the confidence that [my] site was good enough. I am literally crying happy tears over here!!!!"
05 · commander on deck
BECCA HARPAIN
After building for over a decade, I’ve spent the last 6 years teaching thousands of people how to use Squarespace themselves. And the number one thing I've learned is this: most people don't have a Squarespace problem. They have a finishing problem.
Go For Launch exists because I got tired of watching smart, capable people put their launch on hold for months, convinced they weren't ready. The warm, direct, no-nonsense alternative to Squarespace's support docs? That's me. I will tell you, clearly and specifically, exactly what to do and how to get it done.
I run Inside the Square at insidethesquare.co— where I help people build a Squarespace site they're proud of. This is the fastest way I know to get there.
→ certified squarespace expert
→ squarespace circle leader
→ squarespace platinum partner 2025, 2026
Go For Launch
tuesday may 26 - monday JUNE 1
$197
USD · One-time · Lifetime access
✓ 4 self-paced video lessons with Squarespace walkthroughs
✓ 4 guided workbooks (one per day, ready to use)
✓ Pre-launch test & check list
✓ Live Day 4 coworking call (90 min)
✓ Live Day 7 launch call (90 min)
✓ Replay access to all lessons + the live call
✓ Squarespace-specific, version 7.1
06 · verification & validation brief
Common crew questions
What version of Squarespace does this cover? Every screenshot and walkthrough is built for the current version, Squarespace 7.1. This program does not cover the older 7.0 interface. If you're on 7.0, this isn't the right program for you.
Do I need experience with Squarespace? Some. This isn't a "what is Squarespace" intro — if you've poked around your dashboard and have a rough idea of what you want to build, you're ready. If you're starting from zero, grab the free Squarespace Roadmap at insidethesquare.co/roadmap first, then come back.
Do I need to already have a Squarespace site set up? You should have one started. It doesn't need to be finished (clearly), but we'll get further faster if the site exists. See above if you're starting from scratch.
Do I need to know any code? Zero. This is design, copy, and settings, all within Squarespace's built-in tools. No CSS required. (If you want to go deeper after you're live, you'll have a list of additional resources to explore.)
How much time does this take each day? Days 1–3 run about 10–15 minutes of video each, plus time to implement. Day 4 is a live coworking call — block 90 minutes. Days 5 and 6 are your weekend, work at your own pace. Day 7 is the live launch call, another 90 minutes. Block a focused hour each weekday and reserve the two live call windows, and you'll be in good shape.
What happens on the Day 4 coworking call? We all hop on a live call together. You bring your in-progress site, I bring the checklist, and we run through the final pre-launch sweep as a crew. Stuck on a setting? Ask. Need a second opinion on a layout? Show us. Domain connection making you sweat? We do it together. You leave the call with a site that's nearly ready and a clear plan for the weekend.
What happens on the Day 7 live launch call? This is the moment. The crew gathers, and one by one, we publish. You share your screen, we count down together, you click publish, the crew cheers, your site goes live. Yup — we publish sites together, live on the call.
What if I can't make the Day 4 or Day 7 live calls? You'll have the replay for both. But genuinely, try to make them live. The Day 4 call is where you get unstuck before the weekend, and the Day 7 call is where the magic happens — the countdown, the cheering, the crew witnessing your launch. The replays are great, but they're not the same.
I've tried courses before and didn't finish them. How is this different? Most courses are passive: watch, feel inspired, implement if and when you eventually get around to it. Go For Launch has a real finish line — a live call where you publish your site with a countdown and the whole crew watching. That's real motivation, and it's what makes this program different.
What if my site is more complex than a basic 5-page site? The program is built around launching a clean, minimum viable site first, then building on it. Use Go For Launch to get the core live, then expand. A live 5-page site beats a perfect 15-page site that no one ever sees.
What if I can't finish in time? You have lifetime access to the content. The 7-day structure is designed to keep the momentum, but if life gets in the way, you can still complete your own launch sequence on your own timeline. (The crew will still cheer for you when you publish — just hit reply and let me know.)
Is there a refund policy? If you work through the program and your site still isn't live, reach out. I stand behind this when you actually do the work — you won't get a refund, but I will make an effort to help you launch alongside the rest of the crew.
Your site has been on the launchpad long enough.
Go For Launch
Your Squarespace site doesn't need to be perfect, it needs to be live. On June 1st, it will be.
Go For Launch from insidethesquare.co
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