Beta · Community Members only · April 27 - May 1
In five days, you’ll be go for launch.
00 · Mission Brief
The stalling ends here.
Most people don't finish their Squarespace site because they don't have a deadline. They have a tab. Go For Launch gives you a mission: 5 days, 5 clear deliverables — and walks you through each one.
This isn't another course to sit in your inbox. It's a structured program with a sequenced plan, daily action steps, and a live call on Day 5 where we actually flip the switch together.
Houston, we have a website
01 · Mission Sequence
Your site will be go for launch in five days
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Before you can launch, you need to know what "done" actually means. Most sites never launch because the goalposts keep moving. On day one, we fix that permanently.
Define your personal launch criteria. It’s your finish line, in writing.
Audit every page: what's launching, what's being cut, what can wait.
Build your minimum viable site; 5 pages, maximum clarity.
Hide unfinished pages in Squarespace (the right way)
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Good design is about consistent decisions. On day two, you make the core design decisions once and apply them everywhere. Your site goes from "I'm not sure about this" to "okay, yes, this looks intentional."
Pick your two fonts and set them globally in Squarespace
Build an accessible 5-color palette that actually works together
Fix spacing, whitespace, and the 3 design mistakes that make sites look amateur
Mobile check, on your real phone, not just the editor preview
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Copy avoidance is real. Day three is the day we fix it. Not with a full copywriting course, with a framework for each page that gets words on your site that sound like an actual human wrote them.
Hero section formula: say what you do in one line without sounding like your competition
About page framework: build trust without sounding like a LinkedIn bio
Services page: answer the four questions every visitor is secretly asking
CTAs on every page; the verb + outcome formula that actually works
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The technical pre-launch check. This is where most people find at least three things they completely forgot about. You’ll be guided through every setting so nothing embarrassing slips through on launch day.
The 4 SEO settings that take 5 minutes and matter from day one
Domain connection walkthrough, both Squarespace-bought and third-party
How to test all the interactive elements of your site in record time
The complete master pre-launch test & check list and be cleared for launch
Day five
Liftoff: We Are Go For Launch
Live on Zoom · 90 minutes · We hit publish together
This is not a webinar. There's no slide deck where I talk at you for an hour and leave you to figure the rest out alone.
This is a live launch call. Hot seat site reviews. Real feedback. A countdown. And then — together — we hit publish.
3… 2… 1… you're live.
Replays available if you can't make it live, but nothing beats doing it together.
02 · Crew Manifest
This is for you if —
You've had a half-finished Squarespace site open in a tab for months
You keep tweaking instead of publishing
You know roughly what you want but decisions never stick
You've watched tutorials & courses but you’re still stuck
You want a real deadline and someone to be accountable to
You're on Squarespace 7.1 and you’re ready to cross this off your to do list
Not quite right if —
You're on Squarespace 7.0 (this is 7.1 only, no exceptions)
You want a fully custom-coded site from scratch
Your site is already live and you just need a design review
You're building a complex ecommerce store with a big catalog
Not sure if you're on 7.1? Log in to Squarespace, go to Pages, and scroll to the bottom to check your version.
03 · Payload
What's in the program
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4 Video Lessons
Pre-recorded, Squarespace-specific, screenshot walkthroughs included. Yours to keep.
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4 Fill-out-able Workbooks
One per day. Each one is designed to be actionable, and to get you moving in a single session— not collecting dust.
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Pre Launch Test & Check List
Every setting, every link, every page. Learn how to test your site fast before you hit publish.
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LIVE Launch Call
Hot seat reviews, countdown, and the moment you actually hit publish with Becca and your cohort watching.
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Replay Access
All videos and the live call recording. Go back to any lesson whenever you need it.
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Squarespace-specific
Every screenshot, every walkthrough, every tip is built for Squarespace 7.1. No guessing required.
04 · Beta Cohort
Why this round is different.
This is the first time Go For Launch has run. You're not getting a rough draft — the program is built. But you are getting early-adopter pricing and more direct access to Becca than any future cohort will have.
Perk 01
Lowest price ever
$97 USD. The next round goes to $197. This price doesn't come back.
Perk 02
Live call with Becca
Day 5, you’ll join a live group call where you actually launch, not just talk about launching.
Perk 03
You help shape it
Your feedback directly influences what gets added, improved, or clarified in future rounds.
05 · commander on deck
BECCA HARPAIN
After building for over a decade, I’ve spent the last 6 years teaching thousands of people how to use Squarespace themselves. And the number one thing I've learned is this: most people don't have a Squarespace problem. They have a finishing problem.
Go For Launch exists because I got tired of watching smart, capable people put their launch on hold for months, convinced they weren't ready. The warm, direct, no-nonsense alternative to Squarespace's support docs? That's me. I will tell you, clearly and specifically, exactly what to do and how to get it done.
I run Inside the Square at insidethesquare.co— where I help people build a Squarespace site they're proud of. This is the fastest way I know to get there.
→ certified squarespace expert
→ squarespace circle leader
→ squarespace platinum partner 2025, 2026
Go For Launch
closed community only beta · april 27 - may 1
$97
USD · One-time · Lifetime access · Next round: $197
✓ 4 self-paced video lessons with Squarespace walkthroughs
✓ 4 guided workbooks (one per day, ready to use)
✓ Pre-launch test & check list
✓ Live Day 5 launch call (Zoom, 90 min)
✓ Replay access to all lessons + the live call
✓ Squarespace-specific, version 7.1
06 · verification & validation brief
Common crew questions
What version of Squarespace does this cover? Every screenshot and walkthrough is built for the current version — Squarespace 7.1. This course does not cover the details and nuances of an older interface. Check Settings → About in your dashboard to confirm. If you're on 7.0, this isn't the right program for oyu.
Do I need experience with Squarespace? Some. This isn't a "what is Squarespace" intro; if you've poked around your dashboard and have a rough idea of what you want to build, you're ready. If you're starting from zero, grab the free Squarespace Roadmap at insidethesquare.co/roadmap first, then come back.
Do I need to already have a Squarespace site set up? You should have one started. It doesn't need to be finished (clearly), but we'll get further faster if the site exists. See above if you're starting from scratch.
Do I need to know any code? Zero. This is design, copy, and settings, all within Squarespace's built-in tools. No CSS required. (If you want to go deeper after you're live, you’ll have a list of additional resources to explore.)
How much time does this take each day? Days 1–3 run about 25–30 minutes of video each, plus time to implement. Day 4 is closer to 45–60 minutes — that's the full pre-launch sweep. Day 5 is a 90-minute live call. Block a focused hour each day and you'll be in good shape.
What happens on the Day 5 live call? Becca goes live with the group. You do a final pre-launch walkthrough together, answer last-minute questions, and then you publish. Yup - we’ll publish sites together, live on the call.
What if I can't make the Day 5 live call? You'll have the replay. But genuinely, try to make it live. The accountability of that countdown with other people watching is the whole point. The replay is great but it's not the same.
I've tried courses before and didn't finish them. How is this different? Most courses are passive; watch, feel inspired, implement if/when you eventually get around to it. Go For Launch has a real finish line: a live call at the end with a countdown and the whole crew watching, Becca included. That's real motivation is what makes this program unique.
What if my site is more complex than a basic 5-page site? The program is built around launching a clean, minimum viable site first — then building on it. Use Go For Launch to get the core live, then expand. A live 5-page site beats a perfect 15-page site that never ships.
What if I can't finish all 5 days in time? You have lifetime access to the content. The 5-day structure is what makes it work — use it — but if life get’s in the way, you’ll still be able to complete your own launch sequence.
Is there a refund policy? If you work through the program and your site still isn't live, reach out! Becca stands behind this when you actually do the work; you won’t get a refund, but we will make an effort to help you launch on day five with the rest of the crew.
Why is the beta price lower? This is the first cohort. You get early-adopter pricing in exchange for honest feedback that helps make the program better. Good deal for everyone.
Your site has been on the launchpad long enough.
Go For Launch
Your Squarespace site doesn't need to be perfect, it needs to be live. On May 1st, it will be.
Go For Launch from insidethesquare.co
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