Squarespace Refresh 2025

Everything You Need to Know About This Years Major Program Updates

Squarespace just dropped their biggest update of the year, and I'm genuinely excited about… well, some of them! This artucke is my personal overview of this years updates. For the official announcement, visit squarespace.com/refresh

There are a lot of updates to cover; use these quick links to jump ahead!

Design Differently: Professional Tools Made Simple

  • Blueprint AI was already impressive, but now it's getting some serious upgrades that make website creation even more personalized. You'll soon be able to start your design process through chat, describing exactly what you're looking for instead of choosing from preset options.

    What this means for you: Instead of browsing through templates hoping to find something close to your vision, you can literally tell Blueprint AI what you want. Think "I need a photography portfolio with a moody, editorial feel" or "I want a bakery site that feels warm and inviting with easy online ordering."

    The AI will generate tailored imagery, copy, and design recommendations that match your specific vision. It's like having a design partner who actually listens to what you need.

  • The new Finish Layer tools are where things get really exciting for anyone who wants their site to feel premium and polished. These professional-grade customization tools include:

    • Interactive block animations that draw attention to specific content

    • Block transforms with opacity, rotation, and offset controls

    • Improved mobile design optimizations for better multi-device control

    • External font imports to keep your branding consistent across your entire site

    Pro tip: These tools sound technical, but they're designed to be intuitive. You can create sophisticated visual effects without needing to know CSS or hire a developer.

  • My favorite part about this year’s Refresh update is hidden inside the Layer Tools: the ability to hide content blocks on specific devices; mobile or desktop! Here is what you need to know:

    • This feature only applies to content blocks in side a fluid engine page section.

    • You can show/hide content blocks from desktop view or mobile view.

Scale Your Business: AI-Powered Growth Tools

  • This is the update I'm most excited about. Squarespace Beacon AI provides step-by-step guidance across the entire platform, giving you personalized recommendations based on your specific goals and progress.

    Here's what Beacon AI can help you with:

    • Analyzing and improving your AI search visibility

    • Boosting SEO rankings with specific, actionable recommendations

    • Fixing site infrastructure issues before they impact your business

    • Generating on-brand product listings

    • Creating the perfect discounts and promotions

    • Drafting helpful FAQs that actually convert

    Why this matters: Instead of guessing what might help your business grow, you get clear, tailored advice based on your actual site data and business goals. It's like having a business consultant available 24/7.

  • As one of the world's largest domain registrars, Squarespace expanded their domain offerings significantly:

    • Expanded TLD options including premium domains

    • Enhanced parking page customization

    • Embedded 2FA protection for better security

    • Real-time account activity logs to monitor your domain

    Pro tip: If you've been waiting for the perfect domain name, the expanded premium options might finally have what you're looking for.

  • Whether you're offering retreats, coaching, or creative services, the new service tools make everything smoother:

    • Mobile-friendly service listings with eye-catching layouts

    • Auto-export orders to Google Sheets or Zapier

    • Follow-up forms that collect key information upfront

    • Recurring and scheduled invoicing

    • Payment tracking you can manage from the Squarespace app

Financial Tools That Can Help Your Business Grow

  • Squarespace Balance centralizes your business finances with same-day earnings, rewards, and spending cards. It's designed specifically for online businesses who need their money to move as fast as their business does.

  • "Our new funding program, Squarespace Capital, helps small businesses access the fast, flexible financing they need to grow with fewer roadblocks."

    This isn't just another business loan, it's funding designed around how online businesses actually work, with flexible terms that make sense for seasonal or project-based income.

  • Squarespace Payments now covers Australia, New Zealand, and more of Europe, plus they've added Instant Payouts for faster access to your earnings.

E-commerce and Marketing Updates Designed To Improve Conversions

  • If you're running a nonprofit or cause-driven business, you know how every dollar matters. The new donation features are designed to maximize impact while making it easier for supporters to give. The biggest game-changer is removing one of the most frustrating parts of online donations—processing fees eating into your mission funding.

    Now you can give donors the choice to cover those fees themselves, which means 100% of their intended donation goes directly to your cause. It's a small checkbox that can make a huge difference in your fundraising effectiveness. Plus, with built-in QR codes, you can seamlessly collect donations at events, in newsletters, or anywhere you have physical touchpoints with supporters.

    Key features:

    • Option for donors to cover processing fees (so 100% goes to your mission)

    • Built-in QR codes for in-person and mail donations

  • The marketing updates are all about working smarter, not harder. Instead of spending hours crafting the perfect email campaign or trying to remember to follow up with every lead, Squarespace is using AI to handle the heavy lifting while keeping everything authentically you.

    The AI-generated campaigns are particularly impressive because they don't just create generic marketing copy—they learn your brand voice and create emails that actually sound like you wrote them. Meanwhile, the automation features ensure you never miss an opportunity to connect with someone who's shown interest in your business.

    For service-based businesses, the deeper Acuity integration is huge. You can now create targeted campaigns based on appointment data, so someone who books a consultation gets different follow-up emails than someone who schedules a full service.

    Key features:

    • AI-generated email campaigns that match your brand voice

    • Automated email triggers for form submissions and invoice payments

    • Deeper Acuity Scheduling integration for appointment-based marketing

  • Selling online globally used to mean juggling multiple tools and constantly worrying about tax compliance. These commerce updates tackle the biggest headaches that keep business owners up at night—especially around international sales and inventory management.

    The automated tax feature is particularly valuable because it handles the complex calculations for different regions automatically. Whether you're dealing with US sales tax, European VAT, or other international tax requirements, the system calculates the right rates based on location and product type. No more spreadsheets or guessing games.

    The real-time shipping rates solve another major pain point by showing customers exactly what shipping will cost before they complete their purchase. This transparency reduces cart abandonment and eliminates the awkward conversations about unexpected shipping charges.

    Key features:

    • Automated tax calculations for sales tax, VAT, and GST

    • Real-time shipping rates for accurate checkout pricing

    • Local currency display with TinyCurrency

    • Enhanced order search and filtering for better inventory managemen

Acuity Scheduling & Bio Sites: Updates for Personal Brands

  • The new style editor automatically applies your website's design choices to your scheduling page, creating a seamless brand experience. Plus, point-of-sale tools in the Acuity app handle deposits, balances, and tipping.

  • Bio Sites transform your social media presence into a business opportunity with:

    • Centralized content management from one mobile-optimized page

    • Digital downloads to monetize guides, worksheets, and resources

    • 1:1 appointment booking based on your pricing and availability

Key Takeaways: What This Means for Your Business

  • For New Entrepreneurs

    Blueprint AI's chat feature makes getting started easier than ever

    Beacon AI provides guidance so you're not figuring everything out alone

    Bio Sites let you start monetizing your personal brand immediately

  • For Growing Businesses

    Financial tools like Balance and Capital support expansion

    Marketing automation saves time while improving results

    Service business tools streamline operations and invoicing

  • For Established Businesses

    Advanced design tools help you stand out in crowded markets

    Global commerce features support international expansion

    AI-powered optimization improves performance across the board

What to do next

Most of these features are rolling out now, with some (like Blueprint AI chat) coming soon. The best part? If you're already on Squarespace, many of these updates will appear in your dashboard automatically.

The Refresh 2025 updates represent something bigger than just new features—they're Squarespace's commitment to growing alongside your business. Whether you're designing your first website or scaling to six figures, these tools are designed to adapt to where you are and help you get where you want to go.

Want to explore these features on your own site? Log into your Squarespace dashboard to see which Refresh 2025 updates are available for your plan.