EPISODE SUMMARY

Building Your Email List with Squarespace and Flodesk

Having an email list filled with engaged subscribers is crucial for any modern business. This blog post will explore how Squarespace and Flodesk can work together to help you manage your email marketing and connect with your audience on a deeper level.

The Magic Duo: Squarespace and Flodesk

Squarespace is a website creation platform known for its user-friendly interface, drag-and-drop functionality, and responsive design. These features allow you to build a website that not only looks great but also adapts seamlessly to any device your visitors might be using.

Flodesk is an email marketing platform that empowers you to create stunning and professional emails. Beyond aesthetics, Flodesk offers powerful features like automation, segmentation, and analytics to nurture your email list and track your email marketing success.

The true magic lies in how seamlessly Flodesk integrates with Squarespace. Imagine Squarespace as your storefront – a captivating online space that showcases your work or brand. Flodesk acts as the bridge, allowing you to effortlessly connect with your website visitors and convert them into engaged subscribers.

Effortless Form Creation with Flodesk

Flodesk empowers you to create forms that seamlessly integrate with your Squarespace website. There are two main form types to choose from:

• Inline Forms: Compact forms that integrate directly within your website content, ideal for website footers or blog posts.

• Full-Page Forms: Take center stage, occupying an entire page on your website, perfect for gated content downloads or special offers.

The key to building your email list with Flodesk lies in strategically placing these forms throughout your Squarespace website. Here are some high-impact locations to consider:

• Landing Pages: Typically promote a specific offer or piece of content. Include a relevant Flodesk form to capture leads interested in learning more.

• Blog Posts: Engaging blog content attracts curious readers. Place a well-designed Flodesk form at the end of your posts to allow readers to subscribe for future updates.

• Website Footer: A commonly overlooked area. Many website visitors explore multiple pages before reaching the footer. A strategically placed Flodesk form here can capture those who might have missed forms elsewhere.

For optimal results, ensure your Flodesk forms seamlessly blend with your Squarespace website design. Flodesk allows you to customize form colors, fonts, and even add your logo or other images to create a cohesive experience that fosters trust and encourages visitors to subscribe.

Welcome Emails and Email Sequences: Nurturing Your Audience

Once a visitor subscribes, Flodesk empowers you to send automated Welcome Emails. These emails serve as your introduction to new subscribers and set the tone for future communication.

While Flodesk is known for its beautiful email designs, it's important to prioritize accessibility. Use text blocks for important information to ensure screen reader compatibility.

Crafting a Compelling Welcome Sequence

A Welcome Sequence is a series of automated emails delivered to new subscribers. This sequence is your opportunity to:

• Express gratitude for their subscription and introduce yourself or your brand.

• Briefly explain the benefits of joining your email list.

• Offer a digital Welcome Gift, such as a free download, exclusive discount code, or access to valuable content.

• Include a clear call to action, guiding subscribers towards the next step, whether it's visiting your website, browsing your products, or engaging with your social media channels.

Flodesk offers "workflows," a user-friendly tool for creating email sequences. You can design your own workflow or utilize a pre-made template for Welcome Sequences, Sales Sequences, Nurture Sequences, or Lead Magnet Delivery.

Here are some ideas for valuable content to include in your follow-up emails:

• Share blog posts, articles, or videos that showcase your expertise or products.

• Introduce your offerings in a way that highlights the benefits you provide.

• Request feedback to gauge subscriber interests and tailor future communication.

Flodesk Checkout: A Game Changer for Digital Products

If you sell digital products, you might find Flodesk checkout to be a more suitable solution compared to Squarespace. Squarespace checkout can be clunky, while Flodesk checkout allows for custom product pages and personalized follow-up email sequences, creating a smoother user experience.

By leveraging the strengths of Squarespace and Flodesk, you can build a thriving online presence, connect with your audience on a deeper level, and nurture a loyal email list. Check out the resource links below for more information.