EPISODE SUMMARY

While it's tempting to cram everything onto your main navigation, there's a better way. In this episode of ThinkInsideTheSquare, you’ll learn about the important pages you need to have in the not linked section of your website.

Legal Protectors: Terms & Conditions and Privacy Policy

These might not be the most exciting pages, but they're crucial for protecting both you and your visitors. Think of your Terms & Conditions as a website user manual, outlining ground rules for visitor interaction. It covers things like acceptable content, information sharing, and limitations of liability. A clear Terms & Conditions page can shield you from legal headaches down the road.

The Privacy Policy is all about transparency. It explains how you collect, use, and store visitor data, whether it's email addresses from forms or website traffic cookies. A clear and concise Privacy Policy shows you respect visitor privacy and builds trust in your brand. Remember, in many cases, a strong Privacy Policy is legally required.

I use the Boutique Lawyer for my legal pages. This is an affiliate link to the Boutique Lawyer store; I may receive a commission if you make a purchase after clicking this link: the-boutique-lawyer.myshopify.com/insidethesquare

Error Page Hero: The Custom 404 Page

Imagine a visitor clicks a broken link and lands on a generic error page. Frustration sets in, and they might leave your site altogether. But wait! A custom 404 Error Page can turn this situation around.

By creating a custom page, you can keep visitors engaged. Include a search bar to help them find what they're looking for, showcase your most popular content, or even add a call to action. This shows you care about their experience, even when things go wrong.

Here is an article with more info about creating a custom 404 error page in Squarespace: insidethesquare.co/resources/404-page

User Experience Champion: The FAQ Page

Ever feel like you're answering the same questions repeatedly in emails or forums? The FAQ (Frequently Asked Questions) page is your time-saving superhero! It's a dedicated space to answer common questions visitors have about your business, products, or services.

By compiling clear and concise answers, you empower visitors to find the information they need quickly and easily. This reduces frustration and keeps them engaged on your website. Here's the bonus: FAQ pages are loved by search engines too! By incorporating relevant keywords into your questions and answers, you can improve your website's ranking in search results.

Social Media Powerhouse: The Social Links Page

Many creators rely on link-in-bio tools to connect their social media followers to their website. While convenient, these tools often have limitations in design and data tracking.

Squarespace offers a superior solution: the Social Links Page. Here, you have complete control over the design and content. But the biggest advantage? Data! When you link directly to your Squarespace website from your social media profiles, you can leverage Squarespace Analytics. This allows you to track exactly how many visitors come from each platform and see their journey on your site. This valuable information helps you understand what content resonates most with your audience on each platform.

Here is a link to my social links page. Thanks to analytics, I’ll be able to tell this traffic came from my blog and not Instagram 😉

Design Cohesive Hero: The Elements Page

This hidden gem is a secret weapon for Squarespace designers. The Elements Page is a visual library where you can store and showcase all the content blocks you use regularly. Think of it like a designer's swatch book!

Here's the magic: you can create different block layouts in various color themes, allowing you to see how they work together at a glance. This ensures your entire website maintains a cohesive design aesthetic, no matter how many pages you create.

If you want me to create a free training about elements pages, let me know! Send me an email (support@insidethesquare.co) or DM me on Instagram.

While these pages might not be seen by visitors, their impact is undeniable. They're the unsung heroes that elevate your website, streamline your workflow, and ultimately deliver a polished and visually stunning Squarespace experience.