In the age of TikTok and Instagram Reels, you might wonder if blogging is still relevant for small businesses. Rebecca Harpain, Squarespace expert and host of the podcast "Think Inside the Square," says absolutely! Blogging allows you to create in-depth content that establishes you as an authority in your niche.

Here's why Squarespace users should consider blogging:

• Go deep, not short: Unlike fleeting video snippets, blog posts allow for a more thorough exploration of topics. This lets you share valuable information and position yourself as a thought leader.

• Content pillars for the win: Focus your blog on 3-5 core themes (content pillars) relevant to your audience's needs. This keeps your content organized and establishes you as a reliable source of information.

• Building trust and brand awareness: Consistent, high-quality blog posts build trust with potential customers. They see you as an expert and are more likely to choose your business.

Blogging Essentials for Squarespace Users:

• Unique URL slug: Each blog post needs a unique web address.

• Compelling titles: Craft a catchy title for your blog post.

• SEO magic: Optimize your post with an SEO title and description to improve search engine ranking.

• Eye-catching visuals: Include a thumbnail image and a social share image to grab attention.

• Categories and tags: Organize your content with categories (broad topics) and tags (keywords).

Staying on Top of Your Blogging Game:

Feeling overwhelmed by the idea of churning out consistent blog posts? Don't sweat it! Before diving into Squarespace, take a minute to organize your ideas. You can use a fancy tool like Notion, but even a simple Google Doc works wonders. Think of it as a brain dump for all your future blog post ideas! If you want to use my notion template, you can access at insidethesquare.co/workbook

Brand new to Notion?

Sign up for a free trial with my affiliate link: affiliate.notion.so/insidethesquare

Building a Blogging Habit:

Ready to conquer the world of Squarespace blogging? Consistency is key! Here's a pro tip: commit to posting a new blog post once a week for at least three months. This jumpstarts your content creation flow and lets you see how your audience reacts. Plus, you can track your blog's performance using website analytics. Who knows, you might see a spike in traffic and engagement after a few consistent posts!