EPISODE SUMMARY

Ready to supercharge your website's conversion rate? Landing pages are your secret weapon! These targeted billboards capture visitor attention and drive them towards a specific action – think freebie sign-ups or product purchases. This episode of Think Inside the Square unveils 3 key strategies that skyrocketed my landing page conversion rate from 3% to over 23% (yes, you read that right!). Here is an episode summary:

Strategy 1: Craft a Compelling Conversation

Imagine having a coffee shop chat with a potential customer who desperately needs a new yoga mat. You wouldn't just yell "Buy This!" the moment they walk in, right?

The same goes for landing page copy. Think less "features list" and more "engaging story." Focus on the amazing benefits your offer provides, not just its technical specs.

Strategy 2.: Call to Action: Louder & More Frequent

A strong call to action (CTA) tells visitors exactly what you want them to do – "Download," "Subscribe," "Buy Now." Don't be shy! Repeat your CTA in multiple locations, including above the fold (no scrolling required!).

Strategy 3. Visual Appeal is Key

Text-heavy landing pages = snoozeville. Break things up with captivating visuals! High-quality images, infographics, and even videos can showcase your product and grab attention.

Bonus Tip: Mobile responsiveness is crucial! Squarespace makes it easy to ensure your landing page looks fantastic on any device.

See This Strategy in Action

Check out the resources linked below & don't forget to subscribe to Think Inside the Square wherever you listen to podcasts! I've got tons of tips and tricks to help you build a Squarespace website you'll love. ❤️