10 AI Prompts to Plan Your Squarespace Site — Inside the Square
Free · For Site Owners

10 AI prompts to plan your Squarespace site before you build a thing.

The hardest part of building a Squarespace site isn't the building — it's deciding what goes where. These plug-and-play AI prompts do the planning thinking for you. Click to copy. Paste into ChatGPT or Claude. Get unstuck in minutes.

10 prompts Works with ChatGPT, Claude, or Gemini No signup required
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Pick a prompt Browse by what you're trying to figure out — page structure, copy, design, or polish.
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Click to copy One click copies the full prompt to your clipboard. Replace the bracketed parts with your details.
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Paste into AI Drop it in ChatGPT, Claude, or any AI tool. Tweak the result. Build with confidence.
Section 1 — Plan

Figure out what your site actually needs.

Before you build a single page, get clear on the structure. These prompts help you decide what pages you need, what order they go in, and what each one should accomplish.

Prompt 01

Map out your full site structure

Use this when you're starting from scratch and don't know what pages your site needs.

I'm building a Squarespace website for my [type of business — e.g. wedding photography business, online coaching practice, handmade jewelry shop]. My ideal customer is [describe your ideal customer in one sentence]. The main thing I want them to do on my site is [book a call / buy a product / sign up for my email list / etc.]. Suggest a complete sitemap with the pages I need, what order they should appear in the navigation, and a one-sentence purpose for each page. Keep it simple — I don't need 20 pages. I need the right pages.
Pro tip: The answer is your starting point, not your finish line. Cut anything that doesn't directly serve the main thing you want visitors to do.
Prompt 02

Define what each page should accomplish

Use this when you have a page in mind but you're not sure what to put on it.

I'm planning the [About page / Services page / Contact page / etc.] on my Squarespace website for my [type of business]. What sections should I include on this page, in what order, and what's the goal of each section? Give me a section-by-section outline I can use as my build checklist. For each section, tell me: 1) what it does, 2) what kind of content goes there, and 3) what action it leads the visitor toward.
Pro tip: Use this on every important page before you start building. Saves hours of "wait, what was I doing here again?"
Prompt 03

Find your brand voice

Use this when everything you write sounds like a stiff LinkedIn post or a corporate brochure.

I'm building a website for my [type of business]. My ideal customer is [describe them — including what they care about, what frustrates them, and how they talk]. Help me define a brand voice for my site. Specifically: 1) Three words that describe how my brand should sound (e.g. warm, direct, playful) 2) Three things my brand voice should never sound like 3) Two example sentences showing what a homepage headline could sound like in my voice 4) Two example sentences showing what an About page paragraph could sound like in my voice Make the examples specific to my business — not generic.
Pro tip: Save the answer as a note on your phone. Reference it every time you write site copy and your whole site will sound consistent.
Section 2 — Write

Write the copy you've been avoiding.

"What do I even say?" is the most common reason Squarespace sites stay 80% finished forever. These prompts get the first draft out so you can edit, not stare.

Prompt 04

Draft your homepage hero copy

Use this for the headline and subhead at the top of your homepage — the first thing visitors see.

Write 5 options for a homepage hero section for my Squarespace site. My business: [what you do in one sentence] My ideal customer: [who they are and what they want] The main thing I want them to do: [book / buy / subscribe / contact] My brand voice: [the 3 words from Prompt 03, or describe it here] For each option, give me: - A headline (8 words or less) - A subhead (1-2 sentences that expand on the headline) - A button label (3-5 words) Make each option distinct — different angles, different approaches. Don't make them all variations of the same idea.
Pro tip: Pick your favorite from the 5, then ask AI to write 3 more in that direction. You'll find your final version in round two.
Prompt 05

Write your About page

Use this when you've been stuck on the About page for three weeks because every draft feels weird.

Write an About page for my Squarespace site. Make it about 300-400 words. My business: [what you do] Why I started it: [the honest reason, in your own words] What makes me different: [your background, philosophy, or approach] What I want visitors to feel after reading: [trust / curiosity / "she gets me" / etc.] My brand voice: [describe it] Structure it in 3-4 short sections. Don't make it a resume. Make it sound like a real person who's talking to a real person — not a brand statement. Skip clichés like "passion-driven" or "let me help you achieve your dreams." If a sentence sounds like every other About page on the internet, rewrite it.
Pro tip: Read the draft out loud. If it doesn't sound like you talking, ask AI to rewrite it less formally. Most people need to make their About page sound MORE casual, not less.
Prompt 06

Write your services or product descriptions

Use this for service pages, product listings, or anywhere you're describing what you offer.

Write the description for [name of the service or product] on my Squarespace site. What it is: [describe what you actually deliver] Who it's for: [your ideal customer for this specific offer] What problem it solves: [the pain point your customer feels] What's included: [the actual deliverables] The price: [the price, or "starting at X"] My brand voice: [describe it] Structure it like this: 1) One-sentence hook describing the transformation 2) Who it's for (2-3 sentences) 3) What's included (clear, scannable list) 4) What happens next / how to start (1-2 sentences) 5) Price and call-to-action Keep it under 250 words total. Focus on what the customer gets out of it, not what I do.
Pro tip: Run this prompt for every service or product you sell. You'll have your whole offer library written in one afternoon.
Prompt 07

Write your email signup form copy

Use this when your "Sign up for my newsletter!" form is getting zero signups.

Write 5 options for an email signup form on my Squarespace site. What people get when they sign up: [describe your newsletter, freebie, or what subscribers receive] How often I email: [weekly / monthly / when I have something good to say] Who I'm trying to attract: [your ideal subscriber] My brand voice: [describe it] For each option, give me: - A 3-5 word headline (e.g. "Get the Tuesday letter") - A 1-sentence description of what they'll get - A button label (2-4 words) - A 1-line "no spam" reassurance line Skip "Join my mailing list" and "Sign up for updates." Tell people exactly what they're getting and why they'd want it.
Pro tip: The best email signup copy promises one specific, useful thing — not a vague "stay updated."
Section 3 — Polish

The details that separate "almost done" from "live."

Pages aren't enough. Your site needs SEO basics, a privacy policy, contact form questions that actually work, and the kind of small touches that make it feel finished. These prompts handle those.

Prompt 08

Write SEO page titles and descriptions

Use this for every page on your site — they're the SEO fields Squarespace asks you to fill in.

Write the SEO title and meta description for a Squarespace page. Page name: [e.g. Home / About / Services / Contact] What the page is about: [2-3 sentences describing the page's purpose] My business name: [your business name] The main keyword someone might search to find this page: [e.g. "wedding photographer Portland" or "online business coach"] Give me: - An SEO title (50-60 characters max, ends with my business name) - A meta description (140-160 characters, written to earn the click) The title should include the keyword naturally. The description should describe what the page offers, not just what it is. Don't keyword-stuff.
Pro tip: Run this for every single page on your site. It's the SEO basics most people skip — and the reason most Squarespace sites don't show up in search.
Prompt 09

Build your contact form questions

Use this so your contact form gathers the info you need to actually respond well.

Design the contact form for my Squarespace site. My business: [what you do] What people typically contact me for: [booking / quotes / questions / collaborations / etc.] The information I need to give a useful response: [budget / timeline / specifics about their project / etc.] Give me: - 4-6 form fields (the right number for a contact form — not 12) - The exact field labels and any short helper text - Whether each field should be required or optional - A success message that shows after they submit Make it feel conversational, not like a job application form. Skip "First Name / Last Name" — just "Your name" is fine.
Pro tip: The fewer fields, the more submissions you'll get. Cut anything you don't absolutely need to give a good first response.
Prompt 10

Draft a starting-point privacy policy

Use this to get a usable draft you can review (and ideally have a lawyer glance at if you're collecting data).

Draft a starting-point privacy policy for my Squarespace website. My business name: [your business name] My website URL: [your URL] My location: [country / state, for jurisdiction purposes] What I collect from visitors: [email addresses for newsletter / form submissions / cookies / analytics / etc.] What I do with that data: [send emails / respond to inquiries / track site analytics / etc.] What tools I use: [e.g. Flodesk for email, Google Analytics, Squarespace's built-in analytics] Write a privacy policy in plain English (not legalese) that covers: 1) What I collect 2) Why I collect it 3) How I use it 4) Who I share it with 5) How users can request their data or opt out 6) Contact info for privacy questions Important: tell me at the bottom that this is a starting point and I should have a lawyer review it before publishing if I'm collecting any sensitive data or selling products.
Pro tip: AI-generated privacy policies are starting points, not finished products. If you're selling things or collecting sensitive data, get an actual lawyer to review.
Now what?

You've planned it. Now build it.

These prompts get you to a plan. Go For Launch gets you to a finished site. It's the self-paced course that walks you through every decision — from page setup to going live — without the overwhelm of figuring it out alone.

See what's inside Go For Launch →
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The term "Squarespace" is a trademark of Squarespace, Inc. This website is not affiliated with Squarespace, Inc.

The term "Squarespace" is a trademark of Squarespace, Inc.

This website is not affiliated with Squarespace, Inc.