Borrow My Channel Details

Video Content Checklist:

  • Video format: MP4, 1080p or higher resolution preferred

  • Video title: optimized for youtube search, less than 100 characters including symbols and spaces

  • General video description:

    • Introduction to the content in a paragraph summary; no longer than 5 sentences

    • Link to related blog post, lead magnet, or product

    • Important Chapters: time stamps with a title optimized for search

    • Optional: conclusion summary, additional links to your content or channel

    • Important note: A Squarespace related disclaimer will be added.

    • Additional info: Check out this article for helpful tips.

  • Video Thumbnail: 16:9 ratio, a minimum of 1280x720 pixels

    • Pro tip: I recommend using a bold title with less than 7 words and a face in your thumbnail

    • Additional info: Check out this article for helpful tips.

  • Optional: related video link to be shown once your video is over

Email Content Checklist:

  • Tuesday Video Introduction Email:

    • Provide copy that describes the video

    • You can include a promo for your product or lead magnet

    • Tone of voice: let me know if you would prefer me to introduce you, and let you takeover the narrative, or if you want me to rephrase your content as if I am sharing it myself.

      • Ex 1 - Introduction: This week I am excited to introduce you to Jonny Appleseed! Well known for his affinity for apples, he created a video about his favorite walking shoes and I think you’re going to love it.

      • Ex 2 - Narrative takeover: Hey there, Squarespacers! I’m Jonny Appleseed, taking over inside the square this week. I wanted to share my favorite walking shoes with you.

  • Optional: Thursday Reminder Email:

    • For anyone promoting a product or lead magnet, a second Thursday reminder email can be sent out.

Social Media Checklist:

  • Tuesday post/carousel/reel: send over any graphics you want me to use to promote your video on instagram. Carousels at a 4:5 ratio are doing quite well for me these days

  • Thursday story: a link to your video and your lead magnet/promo will be posted as two stories on Thursday; send over any 9:16 story graphics you want me to use, otherwise your thumbnail will be repurposed for this.

Due Dates:

  • All content is due by Monday, September 15th, 2025.

  • Invoices will be sent via PayPal, due by December 15th, 2025.

TL;DR:

  • Video: 1080p minimum; 1-2 long format videos in 16:9 format, 1-2 additional shorts at 9:16 format okay

  • Graphics: 16:9 video thumbnail, IG carousel, IG story

  • Copy: video title, video description, email about video, follow up/reminder email