10 AI Prompts to Plan Your Squarespace Site — Inside the Square
Free · For Site Owners

10 AI prompts to plan your Squarespace site before you build a thing.

The hardest part of building a Squarespace site isn't the building — it's deciding what goes where. These plug-and-play AI prompts do the planning thinking for you. Click to copy. Paste into ChatGPT or Claude. Get unstuck in minutes.

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Pick a prompt Browse by what you're trying to figure out — page structure, copy, design, or polish.
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Click to copy One click copies the full prompt to your clipboard. Replace the bracketed parts with your details.
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Paste into AI Drop it in Claude or any AI tool. Tweak the result. Build with confidence.
Section 1 — Plan

Figure out what your site actually needs.

Before you build a single page, get clear on the structure. These prompts help you decide what pages you need, what order they go in, and what each one should accomplish.

Prompt 01

Map out your full site structure

Use this when you're starting from scratch and don't know what pages your site needs.

I'm building a Squarespace website for my [type of business — e.g. wedding photography business, online coaching practice, handmade jewelry shop]. My ideal customer is [describe your ideal customer in one sentence]. The main thing I want them to do on my site is [book a call / buy a product / sign up for my email list / etc.]. Suggest a complete sitemap with the pages I need, what order they should appear in the navigation, and a one-sentence purpose for each page. Keep it simple — I don't need 20 pages. I need the right pages.
Pro tip: The answer is your starting point, not your finish line. Cut anything that doesn't directly serve the main thing you want visitors to do.
Prompt 02

Define what each page should accomplish

Use this when you have a page in mind but you're not sure what to put on it.

I'm planning the [About page / Services page / Contact page / etc.] on my Squarespace website for my [type of business]. What sections should I include on this page, in what order, and what's the goal of each section? Give me a section-by-section outline I can use as my build checklist. For each section, tell me: 1) what it does, 2) what kind of content goes there, and 3) what action it leads the visitor toward.
Pro tip: Use this on every important page before you start building. Saves hours of "wait, what was I doing here again?"
Prompt 03

Find your brand voice

Use this when everything you write sounds like a stiff LinkedIn post or a corporate brochure.

I'm building a website for my [type of business]. My ideal customer is [describe them — including what they care about, what frustrates them, and how they talk]. Help me define a brand voice for my site. Specifically: 1) Three words that describe how my brand should sound (e.g. warm, direct, playful) 2) Three things my brand voice should never sound like 3) Two example sentences showing what a homepage headline could sound like in my voice 4) Two example sentences showing what an About page paragraph could sound like in my voice Make the examples specific to my business — not generic.
Pro tip: Save the answer as a note on your phone. Reference it every time you write site copy and your whole site will sound consistent.
Section 2 — Write

Write the copy you've been avoiding.

"What do I even say?" is the most common reason Squarespace sites stay 80% finished forever. These prompts get the first draft out so you can edit, not stare.

Prompt 04

Review my navigation structure

Use this when you're not sure if your nav has the right pages or if they're in the best order.

Review the navigation structure for my Squarespace site and tell me if it makes sense. My business: [what you do] My ideal customer: [who they are] The main thing I want them to do: [book / buy / subscribe / contact] Here's my current navigation: [List your nav pages in order — e.g., Home, About, Services, Work, Contact] Give me feedback on: 1) Is it immediately clear what each page is for? (Would a stranger understand without clicking?) 2) Are the pages in the best order? Should anything move? 3) Is anything missing that my customer would expect to find? 4) Are there pages that don't serve a purpose and could be removed? 5) Does this nav lead visitors toward the main thing I want them to do? 6) Any pages with confusing names that should be renamed? Then tell me: if you landed on this site, would this nav make it easy to find what you're looking for?
Pro tip: Most weak hero copy tries to appeal to everyone. The strongest heroes speak directly to one specific person and tell them exactly what to do next.
Prompt 05

Questions to help me write my About page

Use this to get clarity on what your About page should actually say before you write a word.

Ask me the 10 most important questions to help me write a compelling About page for my Squarespace site. My business: [what you do] My ideal customer: [who they are] I want the questions to help me think through: why I started this, what makes me different, what I want visitors to feel, and what makes my approach unique. Don't ask me generic "tell me about yourself" questions — ask the specific things that matter to an About page. After you ask all 10, wait for my answers and then give me a brief outline based on what I said.
Pro tip: Answer these questions first, then write your About page from scratch. You'll sound like yourself, not like an AI.
Prompt 06

Review my service or product page copy

Use this when a service or product page isn't converting or feels like it's missing something important.

Review the copy on my [service / product] page and tell me what's working and what I should change. Here's my current copy: [Paste the headline, description, and any details about what's included] My ideal customer for this offer: [who would actually buy this] The main problem this solves: [the pain point they feel] The price: [how much it costs] My brand voice: [how I want to sound] Give me specific feedback on: 1) Does it make clear WHO this is for? (Or does it feel like it's for everyone?) 2) Does it focus on what the customer GETS or what I DO? (Should be the former.) 3) What's the strongest sentence and why? 4) What feels weak or unclear? Point out specific phrases. 5) Is there a compelling reason to buy, or is it just describing features? Then tell me: what's the ONE thing I could change that would make someone actually want to buy this?
Pro tip: The difference between a page that converts and one that doesn't is usually focus. Cut everything that doesn't directly explain why THIS person should buy THIS thing right now.
Prompt 07

Review my email signup form copy

Use this when your signup form copy feels flat and you're not getting the signups you want.

Review the copy for my email signup form and help me make it stronger. Here's my current copy: [Paste your headline, description, and button label] My ideal subscriber: [describe them] What they get when they sign up: [newsletter topic / freebie / etc.] The tone I want: [friendly / professional / playful / direct / etc.] Give me feedback on: 1) Does it clearly say what they're getting? (Be specific — "stay updated" is too vague) 2) Does it match my brand tone? 3) Is anything unclear or confusing? 4) What words are the weakest and could be stronger? 5) Give me 3 alternative versions I could try instead. Tell me which version you think would get the most signups and why.
Pro tip: The best email signup copy promises one specific thing — not "stay connected" or "get updates." Be exact about what they'll get.
Section 3 — Polish

The details that separate "almost done" from "live."

Pages aren't enough. Your site needs SEO basics, a privacy policy, contact form questions that actually work, and the kind of small touches that make it feel finished. These prompts handle those.

Prompt 08

Write SEO page titles and descriptions

Use this for every page on your site — they're the SEO fields Squarespace asks you to fill in.

Write the SEO title and meta description for a Squarespace page. Page name: [e.g. Home / About / Services / Contact] What the page is about: [2-3 sentences describing the page's purpose] My business name: [your business name] The main keyword someone might search to find this page: [e.g. "wedding photographer Portland" or "online business coach"] Give me: - An SEO title (50-60 characters max, ends with my business name) - A meta description (140-160 characters, written to earn the click) The title should include the keyword naturally. The description should describe what the page offers, not just what it is. Don't keyword-stuff.
Pro tip: Run this for every single page on your site. It's the SEO basics most people skip — and the reason most Squarespace sites don't show up in search.
Prompt 09

Build your contact form questions

Use this so your contact form gathers the info you need to actually respond well.

Design the contact form for my Squarespace site. My business: [what you do] What people typically contact me for: [booking / quotes / questions / collaborations / etc.] The information I need to give a useful response: [budget / timeline / specifics about their project / etc.] Give me: - 4-6 form fields (the right number for a contact form — not 12) - The exact field labels and any short helper text - Whether each field should be required or optional - A success message that shows after they submit Make it feel conversational, not like a job application form. Skip "First Name / Last Name" — just "Your name" is fine.
Pro tip: The fewer fields, the more submissions you'll get. Cut anything you don't absolutely need to give a good first response.
Prompt 10

Review my homepage for clarity and confidence

Use this when your homepage reads okay but doesn't quite feel like *you* or doesn't convince visitors to take action.

Review my Squarespace homepage and give me honest feedback on clarity and tone. Here's my current copy: [Paste your hero headline, subhead, and main body copy] My business: [what you do] My ideal customer: [who they are] The main thing I want them to do: [book / buy / subscribe / contact] The tone I'm going for: [friendly / professional / confident / approachable / etc.] Give me feedback on: 1) Is it immediately clear what I do? (Could a stranger understand in 5 seconds?) 2) Does it speak to my ideal customer or is it too generic? 3) What feels weak or uncertain? Any wishy-washy language? 4) Does the tone match what I said I'm going for? 5) What's the strongest sentence and why? 6) What one sentence would make the biggest difference if I rewrote it? Then tell me: would THIS copy make you want to take the action I'm asking for? Why or why not?
Pro tip: Confidence is contagious. If your copy sounds uncertain, your visitors will be too. Look for hedging words like "try," "hopefully," "might help" and replace them with stronger commitments.
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